⚔️ Head-to-Head

Wealthfront vs Betterment

Wealthfront and Betterment are robo-advisors. You answer a risk questionnaire and they buy a portfolio of ETFs and rebalance it. You pay an advice fee on top of the ETF expense ratios.

Wealthfront

Strengths

  • Automated ETF portfolio with tax-loss harvesting on taxable accounts
  • A cash account sits next to the investing account
  • Simple if you want no fund-picking at all
  • Clear risk score instead of a menu of mutual funds

Weaknesses

  • The advice fee is the cost of not picking the funds yourself
  • You do not control the individual trades
  • A target-date fund at Fidelity or Vanguard can be cheaper
VS
Betterment

Strengths

  • Same core idea: a managed ETF portfolio and automatic rebalancing
  • Goal-based accounts, so retirement and a house down payment stay separate
  • Tax-loss harvesting on taxable accounts that qualify
  • Easier to see several goals in one login

Weaknesses

  • You still pay an advice fee a do-it-yourself index fund does not charge
  • Underlying ETF fees are extra, on top of the advice fee
  • Not the place to buy individual stocks
FeatureWealthfrontBetterment
What you are buyingA managed ETF portfolio plus a cash accountA managed ETF portfolio split by goal
You pick the funds?No. A risk score picks themNo. Each goal has its own risk score
Advice feeAbout 0.25% a year. Confirm on wealthfront.comAbout 0.25% a year, or a plan fee. Confirm on betterment.com
How goals are splitOne investing account plus cashSeparate accounts for retirement, a house, and so on
Tax-loss harvestingOn taxable accounts that qualifyOn taxable accounts that qualify
Cheaper alternativeOne target-date fund at a brokerageOne target-date fund at a brokerage
🏆 Winner
Either robo, or neither if you will buy one target-date fund
Wealthfront and Betterment are close. Choose Betterment if you want separate goals in one place. Choose Wealthfront if you also want their cash account in the same product. Skip both if you are comfortable buying a single target-date or index fund at Fidelity or Vanguard, because you will not pay the advice fee. Confirm the current advice fee on each site before opening an account.